He specialises in co-ordinating a variety of marketing activity for each campaign by liaising with all forms of media to ensure that the client gains the maximum exposure for their budget. He also manages delivery and customer relationships for events including the Great Notts Bike Ride, E.ON Cycle Live, Pedal for Scotland, The Victoria Trophy and Touch Rugby.
He graduated from the University of Derby with a First Class Honours degree in Media Writing and Theatre Studies. He played representative rugby to a high level and captained Nottingham Rugby Club as a junior. He was also a 100 metre sprinter for Notts AC. Nik is also a keen Newcastle United supporter.