Perfect Motion is delivering a PR campaign designed to encourage people get fit with Les Mills, the visionary New Zealand fitness programme that provides exercise classes to over 1,700 gyms and health clubs around Britain. The agency was appointed by FitPro, the largest association for Fitness Professionals in the world and agent for Les Mills in the UK

Stephen Buckley, Communications Manager from FitPro said, “In the current economic climate, with many people tightening their financial belts, we recognise that gym memberships can be perceived as a luxury.  The PR campaign is designed to reinforce the physical and mental benefits of gym membership and that taking part in professionally designed group exercise classes is safe, inspiring and effective.”  

Helen Gorman, a director at Perfect Motion added, “Our campaign will encourage people to try a Les Mills programme and further demonstrate to leisure groups and providers that FitPro is supporting them in their drive for members. Our PR activity, which spans national, lifestyle, health and fitness and sports specialist media, will communicate to new and existing programme users that Les Mills classes are a fantastic way to achieve their fitness and health goals.”

Les Mills classes operate in 80 countries around the world.  There are eight different classes in the programme, all based on different and combined exercise disciplines, including favourites such as BodyPump (using weights), BodyCombat (martial arts), BodyBalance (yoga, tai chi, pilates) and BodyJam (dance), amongst others. 

Les Mills International was founded in the 1980s by Philip Mills, son of Les Mills, an ex-Olympic shot putter and discus thrower that set up a series of revolutionary gyms in New Zealand. Philip, also an international athlete, had a vision to change the way the world thinks about fitness and alter the attitudes of instructors and participants to group exercise classes.  His aim was to increase participation and levels of fitness around the world and fight ‘globesity’, which has never been a more relevant and pressing issue in society. 

For more information on Les Mills classes or Fit Pro please visit www.fitpro.com.