| New Balance: Bath Half Marathon 2007 Experian Robin Hood Festival of Running Nottingham 2006
Brief:
To activate sponsorship and exploit New Balance's brand in a variety of running events  in the UK. Sponsorship, Branding & PR Activity: Reviewed current sponsorship opportunities and strategy for the future Activated sponsorship of running events with a focus on Bath & Nottingham Generated local and regional media interest Created links with event partners and other sponsors Identified PR & branding concepts to maximise publicity Created and organised media competitions and promotion
Outcome: - Generated media coverage across print, broadcast and online, to view an example click here
- Established new relationships between New Balance and linked partners and organisations
- Maximised brand exposure in lead up to and at events
- Identified opportunities and issues for future sponsorship
- Generated substantial sales of New Balance product at the events
Client Comment:
"Perfect Motion has helped New Balance to establish its brand with a number of high profile running events. They create innovative ways of gaining coverage and exposure, which has enabled our brand to stand out from the crowd. We are pleased with all they have done and are working with them on other events at present."
Stuart Howarth
Marketing Manager, New Balance | 