|  Brief:
To develop and implement a mass participation cycling event along with British Cycling and Pennine Events that would mirror stage 1 of the Tour de France 2007 (Greenwich to Canterbury).
Outcomes
Marketing:  Communications: Extensive international, national, regional and cycling media coverage National (The Independent) and specialist media (Cycling Plus) partners
Commercial: - An event that attracted a variety of sponsors such as Science in Sport, Merlin Bikes, Sports Tours International, Cyclesurgery
 Client Comment:"The Perfect Motion team are a dedicated group of cycling and sports enthusiasts that have provided dedicated Marcoms support for a number of recent British Cycling projects. Most recently they have worked on the Everyday Cycling British Cyclosportive. "Perfect Motion dealt with all of the media, branding and sponsorship matters for the event on our behalf. They successfully attracted valuable media partners to not only drive participation, but to also provide a valuable return to supporting partners, both commercial and strategic.
"I believe that a positive working relationship is key with any partner organisation, and Perfect Motion are exceptional at building relationships, communicating necessary information and demonstrating a fantastic work ethic that fits well with that of our own organisation. I look forward to the next project we work together on." | 