UK Sport
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Marketing campaigns to attract young athletic people to sign up for talent identification schemes in a bid to unearth previously undiscovered talent. Campaigns used direct mailing, viral marketing, social media, the web and traditional media. Facebook and Google advertising were significant in reaching the target demographic, as well as a lot of direct marketing. Advertising was also placed in various magazines and the Guardian (print and online). A video news release achieved coverage on the BBC (online and regional TV), three ITV stations, and the Telegraph and Independent websites. Radio interviews were achieved across the country.
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