Outlaw Triathlon
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Perfect Motion was involved in the launch of the first Outlaw Triathlon in 2009 along with One Step Beyond. It was an ambitious project to have a long distance triathlon in Nottingham, covering a 3800m swim, 112mile bike ride and 26.2mile marathon run. A new brand was developed for the event, with the brief being that it needed to be something that 'people would consider tattooing on themselves after finishing the event'. This has indeed happened! The first Outlaw Triathlon attracted over 850 entries and the 220 Triathlon Magazine Event of the Year award. This was followed up in 2011 with the British Triathlon Event Award. The 2012 event sold out by early December 2011. Perfect Motion is an event delivery partner, focussing particlarly on marketing and communications. Find out more about the Outlaw online, via Twitter or on Facebook.
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