New Balance
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Pefect Motion was engaged for five years to activate New Balance's sponsorship of running events around Britain. Our role was to promote the sponsorship, gaining positive coverage for the brand within the event host cities. We have worked closely with the organisers of some of Britain's biggest and best loved events to generate good publicity and add value to their events. Events included the Bath Half Marathon, Belfast City Marathon, British 10K London, Edinburgh Half Marathon, Robin Hood Marathon, English Half Marathon, Brighton Marathon and Derby 10K. Photo bottom right shows New Balance pace makers for the Nottingham Robin Hodd Marathon. Pace makers helped drive media coverage and brand visibility.
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