Cycle Show

Given the remint to 'gain coverage to drive bookings' for the 2011 Cycle Show, we helped generate 228 items of newpaper and magazine coverage, with a consumer reach of 4,993,123 and an additional trade reach of 83,229.   

The Cycle Show moved to the NEC in Birmingham for the first time in 2011, having previously always been based in London. This meant that a large emphasis was placed on the local and regional media. This was a successful area of the campaign, with several print and broadcast features, including the front page of the Birmingham Post Life Magazine.  

Perfect Motion managed the event press office during the four-day show and generated ongoing content for the show's social media channels. We worked closely with exhibitors to help launch new products and generate excitement around their participation at the show.  

Visit the Cycle Show online, on Twitter @CycleShow and Facebook http://www.facebook.com/CycleShow.