Victoria Trophy

Brief

To organise the prestigious Victoria Trophy, the UK’s biggest one day female 5 a side football competition staged as part of Nottingham City Council’s Festival of Women’s Football.

Operations & Partnerships

• Site management, health and safety.
• Volunteer organisation, briefing and management.
• Tournament structure and schedule.
• Sponsorship/partner recruitment and management.
• Working in partnership with Nottingham City Council to raise the profile of women’s and girls football in the city.
• Working closely with the national and regional FA to cross promote the women’s FA Cup Final.
• Developing a good relationship with Nottingham Forest Ladies FC to ensure that the quality of the event is in line with previous years.

PR & Marketing Activity

• Secured coverage in Nottinghamshire media with 2/3 articles or features a week in the build up to the event.
• Advertisement and editorial in Fair Game, the UK’s most popular women’s football magazine.
• Created a case study on Katie Holtham to promote Victoria Trophy as part of women’s FA Cup Final weekend.

Outcomes

• Achieved target of 120 teams.
• Recruited entries from a wide geographic area, many of whom enjoyed overnight stays in Nottingham.
• Delivered the event to a pre-determined budget.
• Excellent participant, spectator and partner feedback.

Client Comment