 BriefTo organise the prestigious Victoria Trophy, the UK’s biggest one day female 5 a side football competition staged as part of Nottingham City Council’s Festival of Women’s Football. Operations & Partnerships • Site management, health and safety.
• Volunteer organisation, briefing and management.
• Tournament structure and schedule.
• Sponsorship/partner recruitment and management.
• Working in partnership with Nottingham City Council to raise the profile of women’s and girls football in the city.
• Working closely with the national and regional FA to cross promote the women’s FA Cup Final.
• Developing a good relationship with Nottingham Forest Ladies FC to ensure that the quality of the event is in line with previous years. PR & Marketing Activity • Secured coverage in Nottinghamshire media with 2/3 articles or features a week in the build up to the event.
• Advertisement and editorial in Fair Game, the UK’s most popular women’s football magazine.
• Created a case study on Katie Holtham to promote Victoria Trophy as part of women’s FA Cup Final weekend. Outcomes • Achieved target of 120 teams.
• Recruited entries from a wide geographic area, many of whom enjoyed overnight stays in Nottingham.
• Delivered the event to a pre-determined budget.
• Excellent participant, spectator and partner feedback. Client Comment "Nottingham City Council was delighted with the response to the Festival of Women's Football held in association with the FA Women’s Cup Final 2008. One of the highlights of the weekend was the Victoria Trophy which was promoted and organised by Perfect Motion. The tournament ran smoothly and achieved its pre-event target of 120 female teams from across the Country, despite being brought forward from its normal July slot to co-incide with the FA Women's Cup Final."
Craig Taylor, Senior Sports Development Manager, Sport and Leisure Centres, Nottingham City Council
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