| Brief:
Perfect Motion was appointed to provide PR and marketing support to the Shape Up Notts! campaign. An ongoing contract aiming to raise the profile of Shape Up Notts! and encourage people in the county to become a member of the campaign. PR & Marketing Activity: Established media partnership with leading local paper, Nottingham Evening Post - feeding and contributing to regular stories and features (2-3 per week) Securing additional coverage in other Nottinghamshire papers, radio stations and regional TV (East Midlands Today) Developing and maintaining campaign website - write news articles, contribute to forum, create new design and format options Create and distribute monthly newsletter and regular e-alerts to campaign members Create links between Shape Up Notts! and local sporting and businesses i.e. Experian Robin Hood Festival of Running Organise and facilitate promotional activity - pedometer giveaways
Outcomes: Over 1600 people signed up on campaign website (over 7 months) Campaign receives regular media coverage spanning print, radio and TV 1 million+ hits on the website from over 60,000 visitors to the site Shape Up Notts! and Sport Nottinghamshire have secured strong links with local authorities, businesses and sporting organisations
Client Comment:
"I've been delighted with the outcomes that Perfect Motion has achieved for Sport Nottinghamshire and the Shape Up Notts! campaign. I feel that they are an integral part of our team and they make a significant contribution in terms of effort, commitment, ideas and innovation, but most of all, they're fun to work with!" Simon Starr
Director, Sport Nottinghamshire | 
