| Brief:
To raise awareness of Salford as a visitor destination and a key part of the Manchester tourism offering among domestic and overseas markets. To reinforce Salford's position as the UK’s home of world class triathlon and promote the growth of triathlon in the UK. PR and Marketing Activity: Established media partnerships with the Independent, 220 Triathlon Magazine, Manchester Evening News and Key103 FM. Covered by BBC Grandstand, Sky News, Granada TV, BBC Northwest, Daily Mail, Metro and other national media. Securred event partners Soreen, For Goodness Shakes!, Impsport, Tri247 and Zoggs. Established link with Leukemia Research as official charity
Outcomes: £17M coverage achieved in 2006, £15M in 2007 Manchester Tourism Awards - Event of the Year 2007 220 Magazine - Race of the Year 2007 (500 + entrants) Manchester Tourism Awards - Event of the Year 2006 Manchester Tourism Awards - Website of the Year runner up 2006
Client Comment: “Perfect Motion ensured quality coverage for the Salford BG Triathlon World Cup that helped us show the rest of the world how fantastic our event is. They also helped secure some excellent event partners, including the Independent Newspaper as a national media partner. "We were delighted with the introduction to various celebrities that helped us achieve more mass market appeal. They delivered a professional service and we look forward to working with them again in the future. "Perfect Motion excelled in the professional organisation and management of the on site media centre ensuring all International Triathon Union and Salford City Council's media requirments were adhered to without compromising the requirements of the various journalists." | 