Great Nottinghamshire Bike Ride

Great Notts Bike Ride

Brief

To organize the 27th Great Nottinghamshire Bike Ride – the first time it had been outsourced

Objectives

To increase the number of entries and enhance the overall event
To raise the awareness of Nottinghamshire County Council and event sponsors - Boots, Freeth Cartwright and The Big Wheel
To maximize the funds raised for the five official charities- When You Wish Upon A Star, Cerebral Palsy Sport, Rainbows Children Hospice, The Geoff Thomas Foundation and Marie Curie Cancer care

Activity

Project managed and delivered the entire operational plan for the event
Introduced a new longer sportive ride for the more serious cyclist
Introduced a new family lap challenge around The National Water Sports Centre (start/finish)
Created a new corporate challenge for local businesses – sponsored by Freeth Cartwright
Planned and implemented an integrated marketing, media and PR campaign

Outcomes

Increased rider numbers by 15% to over 4,200
Acquired a title sponsor in Boots and corporate challenge sponsor in Freeth Cartwright
Extensive media coverage valued at over £1million
Expected 50% increase in charity funds raised (to be confirmed)

"Boots were delighted to sponsor the Great Nottinghamshire Bike Ride in 2008. Boots have been at the heart of the Nottingham community for well over 100 years, and we were proud to be part of this important local event. Perfect Motion provided excellent support to us in the months leading up to the event, and on the day itself. With their support we achieved our objectives and maximised our involvement through PR and marketing"

Oonagh Turnbull, Head of CSR, Marketing for Boots