| CLIC Sargent Experian Robin Hood Festival of Running 2007 Brief:
To raise the profile of CLIC Sargent in the regional media in Nottingham and the surrounding area. PR Activity: Sourced case studies, featuring CLIC Sargent patients, to underpin media stories Made links with race sponsors and partners (Experian, New Balance, Sport Nottinghamshire, Hoofers Gym) to heighten media interest Supported national CLIC Sargent campaign, Yummy Mummy Week, with a Nottingham launch event Sourced local runners to raise money for CLIC Sargent and publicise this in the media Staged publicity stunts to attract media interest – sponsored head shave
Outcomes: Regular coverage in the Nottingham Evening Post in the lead up to the event and afterwards A feature on BBC Radio Nottingham A feature on BBC East Midlands Today
Client Comment:
“The partnership between Prefect Motion and CLIC Sargent was extremely successful, with a professional approach and plentiful resource from Perfect Motion we were able to exceed our agreed Press coverage and we were delighted with the awareness this generated for the charity” Toni Fry Challenge and Running Events Manager, CLIC Sargent | 