| Brief To organise and promote the inaugural CLIC Sargent 24seven Challenge, an adventure event testing both physical fitness and mental dexterity. Operations • Managed event format and scoring system.
• Volunteer organisation and management.
• Co-ordinated the design of an interactive online entry and fundraising system. PR & Marketing Activity • Planned and implemented an integrated marketing and media campaign involving event launch with Annabel Croft.
• Sourced case studies of participants with stories relating to CLIC Sargent or otherwise, to support media activity.
• Created links with sports specialist media partners including Women’s Fitness and Tri247 website to increase national coverage. Outcomes • Successfully delivered an adventure event for 100 people raising over £38,000 for CLIC Sargent in the process.
• Consistent coverage in South-West print and radio including Bristol Evening News and BBC Radio Gloucestershire.
• Additional regional coverage outside of event stronghold, including London.
• Excellent participant, volunteer and partner feedback. Client Quote “24seven was a brand new event for CLIC Sargent, the UK’s leading children’s cancer charity challenge, and from beginning to end the event was a real success. From conception to delivery, Perfect Motion and Trail Plus combined their vast knowledge and experience to provide a first class annual event for our charity.”
Beverley Mackenzie
Challenge Events Manager, CLIC Sargent
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